WebJan 20, 2016 · TDPs are the sum of all ACV values for items (UPCs) within a group. 2:52 Note that this measure is not average items per store, which is commonly, and usually incorrectly, used in the industry. It measures across … WebDefined as a percentage of where money is spent on the product category, it reflects the quality of distribution. Considering that brand X ’s weighted distribution (50%) is lower than its numeric distribution (75%), one may conclude that the quality of the brand’s distribution is relatively weak.
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WebTotal Distribution Points (TDP): A measure of distribution (most commonly used for brands as a whole, although sometimes product categories), including both %ACV Distribution … Web%ACV (All Commodities Volume) is a measure of distribution breadth. It indicates the proportion of total grocery sales which happened at stores which sold the product. It is weighted by overall store volume so that big stores count more than small stores. It does not tell you how many stores sold the product. Webstore’s ACV, once for each SKU. So the brand has 80 points for Blue + 55 points for Red, for a total of 135 Total Points of Distribution for the brand. Average Items per Store Selling: Calculated as the Total Points of Distribution divided by the ACV Weighted Distribution. In this scenario, it is 135 divided by 80, or 1.7 items per store selling. citi book hotels